The Diamond Boss

Social Media Marketing, Print Design

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AboutThe Client




Louisa Nicola, better known as ‘The Diamond Boss’ is Australia’s number one female ‘peak performance coach’ for entrepreneurs, athletes, entertainers and high achievers. Having a social media presence is vital in today’s day and age, particularly for Louisa who is an industry leader with a message to spread and a story to tell.


Louisa Nicola & Gary Vee
Louisa Nicola aka The Diamond Boss

About this project

Social media marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.

The Diamond Boss identified ‘brand awareness’ as the primary reason for needing a social media marketing plan. Well Said formulated a strategy for The Diamond Boss that encompassed the use of aesthetic styling, attractive content, identifying key demographics and targeting those specific audiences with valuable content. Well Said has been able to create a unique online identity for The Diamond Boss to boost not only brand awareness, but develop a online following that has expanded internationally.

The substance feeding from The Diamond Boss’ social media outlets is a refreshing blend of education, motivation, entertainment and thought-provoking content. Louisa and her team have been able to capitalise on leads generated through social media discussions which have subsequently transformed into valuable clients.

For The Diamond Boss, Instagram and LinkedIn have proven to be the most lucrative platforms when it comes to boosting brand awareness and obtaining new clients.

Well Said uses a combination of metrics to measure the effectiveness of the various social media campaigns implemented on behalf of The Diamond Boss. These metrics include cosmetic engagement levels such as the number of followers, likes, comments, messages and impressions from each published post. At the time of writing, The Diamond Boss currently has 18,900 followers on Instagram with an average of 1,100 likes and 21 comments per post. Louisa Nicola’s LinkedIn following boasts 1,964 ambitious professional followers, which is a key target market for The Diamond Boss.

Well Said is extremely proud to see The Diamond Boss brand continue to make head waves in the online world. They have been able to cultivate a remarkably successful brand with a captive following which transcends into a profitable business thanks to the power of social media.


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