Copywriting

Copy is the heart and soul of almost every marketing endeavour. The online world is a competitive environment bursting with information, as such, every word you use should be remarkable. Your content should trigger your readers’ emotions, satisfy them, and give them a reason to buy from you. Your copy should also be used as tool to enhance your professional credibility.

Well Said writes crisp, clear and compelling content that engages the reader and inspires them to take action. We offer the following services:

• Website copywriting (SEO-aligned)
• Blog posts
• Ghostwriting
• Newsletters (print and digital)
• Social media postings and professional bios i.e. LinkedIn
• Press releases
• eBooks and publications
• Brochures and marketing collateral
• White paper documents and reports
• Speeches




The Flow Chart


Project Enquiry

Marketing Goals

Scope and Quote

Background Research

Draft and Revision

Sign-off and Handover



The Process



Initial Engagement

When you engage Well Said to work on a project, we’ll ask you to fill in a briefing/questionnaire. This document will provide us with a bundle of information that we’ll need to gauge your project and identify the deliverables in order to meet your objectives. Once we receive your answers, we’ll be able to provide you with a quote.



icp-local-seo




Fact Find

Depending on the scope of the project, Well Said may follow up the initial engagement to confirm any particulars or to seek further clarity. The more information you can provide i.e. existing copy, marketing collateral, feedback and surveys, the more this will help us flesh out the bones of the project and allow us to start piecing together the body of work.



Background Research

Part of the service we offer includes thorough research and analysis. We want to be sure we understand your customers’ motivations, pain points and buying behaviours, so that we can apply the appropriate tone of voice.





Drafts & Final Revision

We provide you with a first draft (or an outline, if it’s a longer piece, like an ebook or report). We’ll liaise with you to get your comments, and incorporate your feedback into a second draft. Any final tweaks are made in the third and final revision before officially signing off.




6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration




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Well Said is here to add volume to your voice. We have all the right tools & resources to make your online presence felt!
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