Copy is the heart and soul of almost every marketing endeavour. In a competitive environment bursting with information, every word you use should be remarkable. Your content should enhance your professional credibility, satisfy your readers and give them a reason to buy from you.

Well Said writes crisp, clear and compelling content that engages the reader and inspires them to take action. We offer the following services:

• SEO website copywriting                               • Blog posts

• Ghostwriting                                                   • Newsletters (print and digital)

• Social media and professional bios             • Press releases

• eBooks and publications                               • Brochures and marketing collateral

• White paper documents and reports           • Speeches

The Flow Chart

Project Enquiry

Marketing Goals

Scope and Quote

Background Research

Draft and Revision

Sign-off and Handover

The Process

Initial Engagement

When you engage Well Said to work on a project, we’ll ask you to fill in a briefing document. This provides us with a skeleton of the information that we need to deliver in order to meet your objectives.


Fact Find

Depending on the scope of the project, Well Said will follow up the initial engagement with a series of phone calls and emails with one or more of your internal experts or external contributors. The more information you can provide i.e. existing copy, marketing collateral, feedback and surveys will help us flesh out the bulk of the project and start piecing the body of work together.

Background Research

We’ll also do our own research, to be sure we understand your customers’ motivations, pain points and buying behaviours, and the type of language they use and relate to.

Draft & Revisions

We provide you with a first draft (or an outline, if it’s a longer piece, like an ebook or report). We’ll liaise with you to get your feedback, and incorporate that into a second draft. Any final tweaks are made in a third draft.

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

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Well Said is here to add volume to your voice. We have all the right tools & resources for you need to make your online presence felt!
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